AI + Marketing workshop: Build a Claude Skill

Curious about Claude Skills but not sure what they are or why they matter?

In this hands-on AI + Marketing workshop, we’ll explore how to create and upload Claude Skill and a ChatGPT Skill a reusable set of instructions that helps Claude complete a specific task in a more consistent, structured, and useful way.

Think of it as building a custom AI helper for one part of your work.

Instead of repeatedly explaining how you want Claude to write, summarize, organize, analyze, or format something, you can create a skill that gives Claude a clear process to follow.

We'll focus on practical marketing and business examples, such as:

• Creating social media content
• Turning messy notes into polished ideas
• Summarizing meetings into clear next steps
• Drafting client or customer emails
• Repurposing one idea into multiple content pieces
• Creating client-ready marketing insights
• Writing in a specific tone or brand voice

This session is for:

• Entrepreneurs
• Marketers
• Freelancers
• Consultants
• Creators
• Small business owners
• Professionals who want to use AI in a more practical way

No coding or technical background required.

You'll learn

• What a Claude Skill is
• How a skill is different from a regular prompt
• What goes inside a skill file
• How to create a simple SKILL.md file
• How to choose the right task for a skill
• How to use skills to save time and improve consistency

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This will be a relaxed, collaborative session with live examples, discussion, and time for questions.
Whether you are new to AI or already using Claude in your work, this session will help you move from one-off prompting to reusable AI workflows you can actually use

Everyone who RSVPs "Yes" will receive:

• Recap notes
• 3 Skill docs you can use immediately
• Sample marketing skill ideas

I also write about practical AI + Marketing strategies, workflows, and tools here:
https://raquelhunter.substack.com/