Becoming an AWS Advanced Partner (AWS UG Nürnberg 05/26)

Hey fellow AWS enthusiasts! ✨

May is all about AWS Partnership! Not a usual topic you hear about at User Groups. So we are more than thrilled to hear about Deepika Tomar's journey as the AWS Cloud Lead at HSW Gruppe on pathing the way for her company to become an AWS Advanced Partner.

Thanks to our friends at codecentric Nürnberg for sponsoring the event with food and drinks and opening their wonderful offices for us!

📆 Tonight's Agenda
19:00 - Welcoming
19:15 - Talk by Deepika
20:00 - Food, Drinks & Networking

Looking forward to seeing you 👋🏻
Nora & Frank

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The talk ⤵️
From AWS Registered to Advanced Tier in 2 Years: Practical Lessons from the Field
In this session, I will share how we progressed from AWS Registered Partner to Advanced Tier within two years, focusing on real-world actions that made the difference.
I will walk through:
How AWS Summit connections and community engagement helped shape our partner strategy
Building impactful customer case studies and completing the FTR (Foundational Technical Review) successfully
How to identify and generate opportunities using the AWS Partner Portal
Practical use of POC funding and Marketing Development Funds (MDF) for business growth and employee enablement
Key learnings from attending AWS events, webinars, and partner programs
This session is intended for AWS partners who want a practical roadmap to accelerate their growth in the AWS ecosystem.

The speaker⤵️
Deepika Tomar, Lead AWS Public Cloud @ HWS Gruppe
AWS Community Builder with 14 years of experience in cloud computing, infrastructure management, and database solutions — I've built a career around turning technology into a lasting competitive advantage. Today, I lead an AWS team driving cloud migration, infrastructure modernization, and a reimagined approach to customer service. This work recently reached a milestone with our organization achieving AWS Partnership status.
Whether shaping IT strategy or bridging cross-functional teams, my focus remains constant: harness technology to deliver real business outcomes, streamline operations, and build a governance foundation that grows with the organization.

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Please note:

At the event, photos and videos will be taken for marketing purposes both by our hosts and our location sponsors.
We try to offer a hybrid experience by providing a video stream of the talk. There will be no recording published after the event. Please also keep in mind, that we try our best effort to provide a good streaming experience. We don't offer a professional stream, so delays, technical issues or other interference are a matter to be tolerated.