From Opportunity to Revenue: Why Data Management Matters

Organizations are investing heavily in AI, analytics, and digital transformation—but many still struggle to answer basic business questions:

• Are we on budget?
• Can we trust the forecast?
• Did this opportunity generate revenue?

The answer often comes down to one thing: the quality of your data.

Join us for an engaging session that follows the opportunity-to-revenue journey through real-world examples in project budgeting, sales forecasting, and customer data integration. You'll see how data quality, master data, and data architecture directly influence business performance—and why these fundamentals matter more than ever in the age of AI.

Whether you're a business leader, data professional, analyst, or technology practitioner, you'll leave with practical insights into how stronger data management leads to more accurate reporting, better decisions, and greater confidence in your organization's data.