How Product Leaders Decide What Not to Build

Building a great product isn’t just about adding new features. It is about having the discipline and clarity to decide exactly what not to build.
At this meetup, we will dive into how product leaders make high-stakes prioritization decisions in two entirely opposite environments: a massive global enterprise and a fast-moving, VC-backed AI startup.

The Speakers & Contexts

Andraž Zvonar, Founder & CEO at KatalistAI – A fast-growing AI platform that automates professional video production from script to screen. The company recently secured $1.5 million in VC funding from South Central Ventures and already boasts over 300,000 registered users worldwide. Andraž has been a product manager before starting KatalistAI.

Matej Kern Meglič, Product Manager at Teads – Representing a global media and adtech giant operating one of its core European engineering hubs right here in Ljubljana. With over 40 Product Managers collaborating worldwide, Matej will share how they manage massive corporate roadmaps and balance endless competing demands without creating organizational deadlock.

What We Will Cover

• We’ll skip the textbook theories and dive straight into the messy reality of product operations:
• Planning vs. Chaos: Structured roadmaps vs. early-stage startup agility.
• The Reality of a Pivot: What shifting directions actually looks like under pressure.
• Operations & Legacy Debt: Managing technical debt, iteration speed, and structured agile vs. pure ad-hoc teamwork.
• The Art of Saying NO: Standing your ground against corporate stakeholders, enterprise clients, or demanding VC investors.

Event Details

Where: Gecko HRM, Letališka 32, Ljubljana
When: 16 June, 18.00-21.00
Vibe: Fireside chat, open audience Q&A, and informal networking with pizza and drinks.