Surviving in the SaaS world

Get the lowdown on thriving in SaaS with real talk and tips from people who’ve been through the grind.

The GEC AI Forum are excited to invite you to our upcoming in-person session designed specifically to help AI startups navigate the high-stakes world of software-as-a-service.

Rather than focusing on theoretical business frameworks, this event brings you real talk and actionable strategies from seasoned tech leaders who have survived the grind. It is an ideal opportunity to engage in peer-to-peer support, learn directly from industry veterans, and expand your professional network within the Dublin ecosystem.

We are delighted to feature two highly accomplished guest speakers who will share their firsthand experiences of overcoming scaling friction and market shifts:

Jerome Forde is the founder and CEO of HR Duo, an all-in-one workforce management platform that automates HR compliance and payroll operations for complex industries. With over 30 years of human resources experience, Jerome transitioned traditional workforce management practices into a rapidly growing tech stack, recently securing millions in funding to fuel major international expansions. He will provide crucial insights into managing the underlying software engine, maintaining regulatory guardrails, and sustaining explosive annual recurring revenue growth.

Colm Brady is an accountant by profession and the CEO and co-founder of RentalMatics, a powerful global SaaS telematics platform built specifically for the vehicle rental and mobility sector. Colm has steered the company from its initial days as a localized IoT startup into an award-winning global provider supporting prominent global brands across Europe, North America, and Australia. He will share practical lessons on translating complex real-time data into a high-value subscription product, selling to major enterprise clients, and managing global operations.

During this interactive panel, both founders will unpack the realities of the SaaS grind, detailing everything from customer acquisition hurdles to product-market fit adjustments. This session is tailored for AI innovators looking to build repeatable revenue models and avoid common traps in software scaling.

When: Friday 18th September

Where: Guinness Enterprise Centre, Taylor’s Lane Dublin 8

Get your tickets now!