The More Workshop x Mucho: Looking at the Infrared | 28º Festival CCP

by Marc Català, cofounder and creative director at Mucho (Barcelona)

All brand problems are story problems. Story problems happen, because presuppositions go unquestioned. Challenge assumptions, and suddenly, new possibilities appear. What was once unthinkable, turns into innovation. What seemed impossible, appears doable. To look at the infrared is to look beyond what is visible. To see what is questionable.

Welcome to the More Workshop by Mucho, an workshop based on Socratic Design, a methodology Mucho has applied to its branding processes. The workshop is produced by More, the brand design executive program that Mucho has created.

Look beyond what you know, and learn to see More.

Workshop led in english by Marc Català, cofounder and creative director at Mucho (Barcelona)

Morning Workshop 9h30 - 12h

Target audience: creative directors or studio leaders with 5–10 years of experience.

Afternoon Workshop 14h30 - 17h

Target audience: senior advertising professionals and designers with 2–5 years of experience.

Day****:**** May 20

Schedule****:**** 9h30-12h / 14h30-17h

Venue: Workshop room at Unicorn Stage, Beato Innovation District (entrance at Av. Infante Dom Henrique 141, 1960-406 Lisboa)

Tickets****:**** 80€ / 60€ for CCP Members (up to two tickets per any member company).

Capacity****:**** 12 pax

Sócios CCP/Members: To obtain a promotional code, please send an email to socios@clubedacriatividade.pt with the subject “More Workshop x Mucho,” including your membership number.

ABOUT THE TRAINER

Marc Català is founding partner and creative director at Mucho, a brand design agency. He started Mucho with fellow AGI member Pablo Juncadella in 2003. The agency incorporates it's original independent studio mentality to a strategic approach to branding. This has led Mucho to the forefront of brand design in the international scene. Project highlights include defining multinational brands such Aeromexico, lifestyle brands such as Pacha and institutions such as Toulouse School of Economics.

Marc Català is also teacher and keynote speaker offering conferences worldwide. He is codirector of More, the brand design executive program at Eina, school of art and desig in Barcelona, aimed at expanding the boundaries of graphic design into visual language and strategic philosophical thought. He has also developed research projects such as the Visual Thinking Research Project. Català is a member of AGI, Alliance Graphic Internationalle.